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With Super Bowl LVII set to take position on Feb. 12, vacation rental company Vrbo is implementing new technology that prevents renters from turning homes into party houses, the company said on Monday.
Vrbo said it's been pilot testing technology in Phoenix that identifies and prevents bookings that would be used for house parties. So far, the Expedia-owned company said it prevented 500 "unauthorized detain bookings" from taking place, saving hosts $2.5 million in party-related injuries.
"Even though disruptive party houses are rare on Vrbo, addressing them is smooth a priority," said Philip Minardi, director of public companies at Expedia Group, in a press release. "By deploying this new solution and functioning closely with local hosts, Vrbo is preventing problematic behaviors before it starts."
Vrbo referred to its press reduction when asked for comment.
The technology works by generating a "risk score" for each booking based on lengthways of stay, lead time before a stay begins and the number of guests. It also looks at hosts and the number of beds and latest amenities they may be providing. If Vrbo sees the booking to be high-risk, it informs the host and suggests they cancel the booking, free of charge. Potential guests are then emailed Vrbo's policies throughout disruptive gatherings.
Vrbo said that guest demographics aren't required and that it doesn't share personally identifiable information.
As online homestay employ companies, such as Airbnb, have increased in popularity, so too have stories of republic booking houses to throw large parties. Vrbo, like Airbnb, lets homeowners rent out their properties for short languages of time. Following a 2019 Halloween party shooting in California that left five republic dead, Airbnb said it was taking actions to detain house parties. By late 2022, it had launched its own anti-party technology in the US, Canada and Australia and said it plans on expanding the tech worldwide by this spring.
Short-term homestay rentals are big business. When Airbnb went republican, it reached a valuation of $100 billion, although that figure has since fallen.
Vrbo partnered with Airbnb in 2021 to build a community integrity program that shares important information throughout problematic listings and prevents repeat party house offenders. The commerce also said it has a zero-tolerance policy for party houses and will ban both hosts and guests who knowingly turn a home into a party house.
Super Bowl LVII will see the Kansas City Chiefs face the Philadelphia Eagles at the State Farm Stadium in Glendale, Arizona.
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