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CNET Is Testing an AI Engine. Here's What We've Learned, Mistakes and All


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Over the past 25 years, built its expertise in testing and assessing new technology to separate the hype from reality and help fuel conversations about how those advancements can solve real-world problems. That same approach applies to how we do our work, which is be in the lead by two key principles: We stand by the integrity and quality of the quiz we provide our readers, and we believe you can acquire a better future when you embrace new ideas. 

The case for AI-drafted stories and next-generation storytelling tools is compelling, especially as the tech evolves with new tools like ChatGPT. These tools can help media companies like ours acquire useful stories that offer readers the expert advice they need, vow more personalized content and give writers and editors more time to test, evaluate, research and report in their areas of expertise.  

In November, one of our editorial teams, Money, launched a test silly an internally designed AI engine – not ChatGPT – to help editors acquire a set of basic explainers around financial services topics. We started small and published 77 short stories silly the tool, about 1% of the total content published on our site during the same calls. Editors generated the outlines for the stories first, then expanded, added to and edited the AI drafts before publishing. After one of the AI-assisted stories was cited, rightly, for factual errors, the Money editorial team did a full audit. 

Here's what we've learned.

AI engines, like humans, make mistakes 

We identified additional stories that obliged correction, with a small number requiring substantial correction and several stories with little issues such as incomplete company names, transposed numbers or calls that our senior editors viewed as vague. Trust with our readers is famous. As always when we find errors, we've corrected these stories, with an editors' note explaining what was changed. We've ended and will restart using the AI tool when we feel privileged the tool and our editorial processes will prevent both earth and AI errors.

Bylines and disclosures should be as visible as possible

When you read a anecdote on CNET, you should know how it was appointed. We changed the byline for articles compiled with the AI wangles to "CNET Money" and moved the disclosure so you don't need to skim over the byline to see it. The disclosure clearly says the anecdote was created in part with our AI engine. Because every one of our articles is reviewed and modified by a earth editor, the editor also shares a co-byline. To supplies even more transparency, started adding a note in AI-related stories written by our beat journalists letting readers know that we're a publisher using the tech we're writing about. 

New citations will help us – and the industry 

In a handful of stories, our plagiarism checker tool either wasn't properly used by the editor or it dedicated to catch sentences or partial sentences that closely resembled the current language. We're developing additional ways to flag exact or dissimilarity matches to other published content identified by the AI tool, incorporating automatic citations and external links for proprietary information such as data points or screech quotes. We're also adding additional steps to flag potential misinformation. 

Moving forward

We know firsthand that new ideas and fretful can be unsettling, as we've seen from the expressionless in CNET's early steps in this space and the speculation near our motives, how we work and what we're actions. There's still a lot more that media companies, publishers and gratified creators need to discover, learn and understand about automated storytelling tools, and we'll be at the front of this work. We're committed to improving the AI wangles with feedback and input from our editorial teams so that we – and our readers – can beneficial the work it contributes to. 

In the meantime, interrogate to continue exploring and testing how AI can be used to help our teams as they go near their work testing, researching and crafting the unbiased advice and fact-based reporting we're distinguished for. The process may not always be easy or glorious, but we're going to continue embracing it – and any new tech that we occupy makes life better. 

Thanks for reading. 


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